Katalyst Network is a team of storytellers. We think loud and dream bigger. We are creators of content who wow with wizardry. We are champions of technology who see the world years before it arrives. We are audience savants who know what they want and when they want it.
Audiences don't care about you until you make them. This is the hard truth and why most fail. At Katalyst Network, we focus all of our energy on what people crave: compelling storytelling. To us, everything else is secondary. We know when you please your audience, they will reward you. Stories are the equipment for life.
Named by Fast Company as one of the "Most Influential Companies," Katalyst Network has been creating ground-breaking original programming through unrivaled distribution and technology platforms with some of the world's biggest brands for years. Katalyst was founded in 2000 by Ashton Kutcher and Jason Goldberg to develop television and film properties. Anthony Batt joined the leadership team to drive the digital division, and Katalyst became Katalyst Network.
The BelieversPartial list
Best Integrated Online Campaigns for Apparel & Fashion.
"Levis Curve ID Campaign"
Best Use of Social Media for Social Good
The Game Changers
Ashton Kutcher @aplusk
A passionate champion of new and emerging technologies, Ashton has been on the bleeding edge of digital social media from its earliest days. His race with CNN to be the first to one million Twitter followers became a worldwide news story and cemented Ashton's status as a new media superstar. His unparalleled relationships with the tech industry's best and brightest leaders keep Katalyst and our clients far ahead of this fast-moving frontier.
Jason's unique vision combines visceral, un-ignorable storytelling with breakthrough digital content platforms for some of the biggest names and brands in the world. No matter the scope or objectives of any given project, Jason makes certain the Katalyst team starts with the big idea. For Jason, the big opportunity for brands today is creating sustainable, engaging and participatory content pipelines for their consumers, fans and followers.
Anthony Batt @djabatt // Blog
A digital media pioneer; Anthony is the founder of the largest web pop-culture digital media company BUZZMedia. He brings to Katalyst Network a keen creative insight and an understanding of how to engage audiences and deliver brands a passionate and active user-base through compelling original digital programming. In addition to media executive and creative producer, Anthony spent a considerable part of his early career engineering large-scale web media products.
‘Real Artists’ Is Like ‘Portlandia’, But With Weird Cartoon Heads - Tubefilter
Katalyst targets the creative set with Thrash Lab - real screen
Katalyst's Thrash Lab Channel Launches "Dream Bigger" - Fast Company
Katalyst Teams Up with Machinima Prime for 'Prank Lab' YouTube Show [Interview] - NEW MEDIA ROCKSTARS
Ashton Kutcher bringing "Punk'd"-like series to web - YahooTV
Katalyst Announces New Series for Machinima Prime, Machinima's New Premium Content YouTube Channel - Market Watch
Machinima Prime and Katalyst ‘Prank’ the Internet - tubefilter
Ashton Kutcher Bringing Interactive 'Punk'd'-Like Series to the Web - TheWrap
YouTube PrimeTime: Ashton Kutcher's Thrash Lab Goes For 'Cultural Relevance' - Forbes
Video: Wilco's Jeff Tweedy learns ... Jeff Tweedy - Chicago Sun-Times
Ashton Kutcher's YouTube Channel is Now Live, Minus Screen Time for Ashton - AdAge
Ashton Kutcher on YouTube Channel 'Thrash Lab' - BloombergTV
utcher’s Katalyst launches digital entertainment incubator Thrash Labs [with sizzle reel] - digitalmediawire
Ashton’s Katalyst hopes to Be Y Combinator: Silicon Valley Continues to Inspire Hollywood - San Francisco Chronicle
Portrait: Katalyst Hybrid shop blurs the line between content and advertising, crafting stories for readers and brands alike - AdWeek
The Future Of "Branded" Content - Katalyst Media Launching YouTube Channel - ReelSEO.com
Media Agency of the Year: Global, OMD Hot off its Cannes wins, the agency continues to make beautiful music for clients including eHarmony, Frito-Lay - AdWeek
Former Google Exec: How Hollywood Can Crack The YouTube Code - AdWeek
Katalyst's Batt Sees Growth in YouTube Programming - Washington Post/Bloomberg
Integrated Online Campaign / Apparel, Fashion: Katalyst / Levi's / Levi's Curve ID Campaign - MediaPost
Intel's Education IdeaJam Asks "What Inspires You to Learn?" - WIRED
Kutcher throws down storytelling gauntlet - C21Media
Intel Social Effort Relies On Storytelling - Marketing Daily
Levi’s Curve ID Builds Buzz with Authentic Blogger Voices - Chief Marketer
IdeaJam - Intel and Ashton Kutcher Spark Innovation - BrandChannel